After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations – including with many of you – Wolfgang and I are happy and proud to launch our book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ through Kogan Page.
You can now pre-order it on Amazon (links below). Make sure you leave a good comment and rating after your read and help boost us to the top of best seller lists. Joking aside, we think you will find the book interesting and entertaining as well as insightful and practical, at the same time.
We examine what enables brands to command a multiple of the average category price and garner an almost cult like following. People buy them as much with their hearts as with their heads and their creators seem to apply apply magic as much as logic. We call them ‘Ueber-Brands’ and are looking at them across a broad spectrum of categories including Food (like Innocent, Lakrids, Red Bull, Nespresso), Hospitality and Entertainment (Hoshino Resorts or Cirque Du Soleil), Transportation (Tesla, Mini, Harley Davidson), Fashion, Beauty, Accessories (Freitag, Brunello Cucinelli, Aesop, Chaumet) all the way to household goods like detergents or soaps (The Laundress or Yuan) across the globe.
If you like our blog, you are will likely enjoy our book. Please let us know if you do – either way. We are German, we can take it ;-)