JP Kuehlwein

.JP presenting slide background tightJP is a proven business leader, recognized strategy expert and global brand builder.   He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world.  His experience includes developing the first, unified, global communication strategy for the world’s leading detergent, designing portfolio strategies for the Household- and Beauty-Care categories for the world’s largest advertiser, helping category leaders trade-up their sales via improved portfolio strategies, introducing a new-to-the-world food wrap in the US and disposable diapers in India and Asia  (making both segment leaders that generate in excess of half a billion dollars in annual sales) or turning-around a prestige hair care service- and retail business to start growing again after years of decline and successfully divesting it to international investors.

Before co-founding Ueber-Brands Consulting,  JP served as Managing Director of Global Strategy & Innovation, Premium Consumer at Procter & Gamble and was Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of P&G.  He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker.

JP has co-authored the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” with Wolf Schaefer, which is quickly becoming a marketers reference book.  It analyses the success drivers behind some one hundred premium brands across industries.  With his co-author Wolf Schaefer, JP advocates to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance.  JP is regularly involved in public speaking and teaching across industries and markets in English, French or German language.  JP and Wolf’s blog and podcast ‘Ueber-Brands’ and related events are sought-after by brand builders and marketing leaders around the world.  He has been named ‘Inspirational Marketer of the Year’ by the Association of National Advertisers/The Internationalist among other awards.

Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the prestigious Fashion Institute of Technology (NY), an advisory board member of the CMO Council (San Jose) and L2 Inc. (NY) and a trustee of the Marketing Science Institute (Boston).

More Interviews and Coverage from/on JP:

Article in Marketing Review: Mythical Marketing – Today’s Holy Grail  and …

… in Asian Management Insights : How To Make Your Brand Priceless

… on the AMA blog: The Power of an Experience-Driven Brand

… on the CDA Blog: Brands Must Be Meaningful to Millennials

… in The InternationalistJP Kuehlwein Redefines the Significance of Modern Prestige

… on Mumbrella:  Article Series: How Asian Ueber-Brands Grow

Interview on CEO in 10 podcast: Chat in 10 with JP Kuehlwein

… on the Brand Driven Digital: Rethinking Luxury Branding with JP Kuehlwein

… on the Acccidental Creative: Ueber-Branding Step #1: Un-learn Selling

… on Lead with a Story: What getting stuck in the mud can teach you …

… on the Creative Warrior: Think of yourself as a Premium Brand

… on IP Fridays: From Mark to Meaning

Award: The Internationalist/ANA Inspiring Marketer of the Year

LinkedIn Page

Amazon Author Page:      

Get in touch directly:

Events with JP:

logo Inbound 2016


New York lecture, Dec.7 2016

The AMA Summit 2015

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Asia Digital Enterpreneur Network, Hong Kong, April 6

Connect with JP’s Speaker Agents:

in Asia
in North America and Europe

Endorsements of JP as public speaker:

In a world where marketers are barraged with new tech new advances, JP cuts through the noise and shares intelligent insights and tangible examples of how to make your brand priceless. His brand stories engaged and inspired our audience. JP delivered one of the most talked about presentations of the day and stayed behind to interact with attendees and answer questions.

Amy Quigley, President
MITX | BIMA | FutureM

“JP came to our global marketing team to talk about observations and case studies that illustrate how many different types of branded products have been able to achieve ‘Ueber’ status while also capturing maximum value. 

The framework that he shared is applicable to all brands and set the table for our team to have more meaningful discussions.   We have referenced his book and the framework multiple times since his visit and continue to see rich applications in our day to day work.   We look forward to working with JP again in the future.”

Jason Chrenka, Marketing Manager

4.7 out of 5 stars! *

JP delivered an outstanding two hour presentation with some eye-opening and provocative thoughts on premium & super-premium beauty brand building.
The audience especially appreciated JP’s interactive style (despite the large crowd) and the vast array of examples from across different industries.
We would welcome him again any time!”

Ben Schwarz, Capability Leader
Procter & Gamble Specialty Beauty

(*score given by participants in a post event questionnaire)

JP Kuehlwein’s presentation to members of The Luxury Marketing Council, faculty and graduate students at the Fashion Institute of Technology (some 300 people) last October was one of the highlights of our 2015 program.  The insights contained in his book “Rethining Prestige Branding: Secrets of the Ueber-brands” serve as a compelling call to action for all luxury marketers.  JP’s work is one of the most comprehensive and compelling compendiums of best marketing practices and guide to raising the bar in how luxury marketers can better surprise and delight their best customers.  I routinely give copies of his book to new Council members as a thanks for their membership and to members who want to push the envelope and revitalize their marketing strategies and tactics.”

Gregory J. Furman – Founder & Chairman
The Luxury Marketing Council – Since 1994
Serving 1,000 Luxury Brands 5,000 CEO’s and CMO’s in 57 Cities Worldwide.

I just wanted to reach out and say thank you so much for joining us yesterday at America’s Customer Festival and for putting together such an amazing panel. The views from each person provided a great dynamic on modern branding- from You and Hermann, to Ian, Lindsey and Gwen- It was a great balance of perspectives and definitely a highlight of the show.

Ed Jennings | Producer
Terrapinn Inc.
Business Events || Worldwide


Benno Marbach, Founder CMO Conference, Guuru and Happy Score commenting on JP’s keynote at the CMO Conference

“Wolf and J.P. delivered a clear and cogent contextual understanding of branding in an era where branding receives too little of the narrative. Their precepts on building a community advantage for a prestige brand have universal utility and I’m confident they sent our members and customers home re-evaluating their respective branding efforts with specific lessons and takeaways, putting “answers in action”, that we insist upon for all AMA presentations. We would welcome them back anytime to share their next set of branding insights!”

Russ Klein | Chief Executive Officer
American Marketing Association
Service || Knowledge || Community

JP endorsement LinkedIn Incite West

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“JP Kuehlwein recently made a strong webinar presentation on premium or ‘Ueber-Branding‘ to our MENG membership.  Our MENG audience of experienced executive level marketers (corporate, marketing services, and consulting) can be a critical bunch with high expectations, and JP’s presentation was extremely well received.  Attendees stayed engaged for the full time, and his survey scores were strong. He is an articulate and insightful presenter, and his real world cases added value to the members who want practical and usable lessons.”

Jim Fisher – Program Director
MeNG – Marketing Executives Networking Group


John Kalkowski is Editor in Chief and Conference Director – BNP Media