After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations – including with many of you – Wolf Schaefer and JP Kuehlwein are happy and proud to launch our book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ through Kogan Page.
You can now order it on Amazon (links below) and in all fine (online) bookstores worldwide. Make sure you rate and review after your read and help boost us to the top of best seller lists. Joking aside, we think you will find the book interesting and entertaining as well as insightful and practical, at the same time.
We examine what enables brands to command a multiple of the average category price and garner an almost cult like following. People buy them as much with their hearts as with their heads and their creators seem to apply apply magic as much as logic. We call them ‘Ueber-Brands’ and are looking at them across a broad spectrum of categories including Food (like Innocent, Lakrids, Red Bull, Nespresso), Hospitality and Entertainment (Hoshino Resorts or Cirque Du Soleil), Transportation (Tesla, Mini, Harley Davidson), Fashion, Beauty, Accessories (Freitag, Brunello Cucinelli, Aesop, Chaumet) all the way to household goods like detergents or soaps (The Laundress or Yuan) across the globe.
‘If you like their blog, you’ll love their book.’
(more testimonials below.)
You can order this Ueber-Book here:
Or get a signed copy directly by contacting us with your order details and mailing address. We will quote shipping and total costs and make a PayPal payment request.
Limited Edition, Hardcover, 306 p. Standard Edition, Paperback, 254 p.
USD120 (free shipping) USD25 + actual shipping costs
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Links to some Critical Reviews from around the world:
By ‘Dee’ at ‘Vanilla Papers‘ a book review blog from ? (mystery)
Imitation is flattery... ‘Ueber-Brands’ becoming a buzz-word:
The ‘Mixonian Institute’ applies our concepts to You as a personal Ueber-Brand.
And the Book is in the News:
And on the (online) shelves:
At the CMO Council, AMA, ANA, NEOMA, ESB, UL, and so on