Tag Archives: unselling

Un-Sell to Seduce… and be thanked with a premium

This gallery contains 4 photos.

Have a brand and want to charge a premium? – Then you better stop selling and start to woo your target audiences.  Because selling is the opposite of seducing. – It’s not sexy. And that creates a natural conundrum for brands … Continue reading

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The Mini – Underdog makes Űberbrand

This gallery contains 11 photos.

The Mini is a runaway success by most measures – except size, maybe.  Who would have thought that this quirky, tiny car could carve out significant market share, again, when most other brands were talking size, comfort or power? And … Continue reading

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