Tag Archives: Stihl

How Premium Brands Grow Without Losing Their Glow – Part I

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Marketing “guru” Martin Lindstrom is concerned about the effects that ‘reaching-down’ and the ‘fashionization’ of Luxury labels has on their long-term ability to maintain desirability and premium price points. He writes in his piece “The Luxury Catch 22”  “With a … Continue reading

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Limiting Distribution Increases Value and Market Share…

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No, I am not talking about Hermès today but about a maker of power tools!  You see, I often get challenged by marketing friends that the principles of premium branding that we lay out in our model only apply to … Continue reading

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