This gallery contains 5 photos.
Can the Ueber-Brand principles be applied to B2B brands to elevate them in the minds of professional buyers and make them ‘priceless’ – or at least less dependent on pricing? The short answer is “Absolutely, Yes!” But, we know, people are hungry for examples, so we talked with Christopher Harrold, Creative Director at Mohawk how this fine paper maker is not only surviving but thriving in an increasingly digital world. Continue reading
This gallery contains 40 photos.
Freitag is a Swiss bag, accessory and – most recently – fashion brand. Its legend begins in 1993, when young brothers and design students Markus and Daniel Freitag looked out of their apartment window in the Zurich suburbs and into a … Continue reading
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We are discussing Brunello Cucinelli, the ‘Cashmere King’ and his eponymous brand with David LaRocca author, film maker and scholar of philosophy. David, like us, has been fascinated by Brunello, who says he is guided by the great historic thinkers … Continue reading
Tagged authenticity, Beauty, beyond compare, brand integrity, brand manifestation, brand meaning, brand mission, brand myth, brand spirituality, Brunello Cucinelli, cashmere, creating the bubble, cultural strategy, David LaRocca, exclusivity, growth, luxury, making as manifestation, philosophy, provenance, Solomeo, soul of a brand, St.Benedict, truth, truth and commerce, Ueber-Brands, un-selling
This gallery contains 3 photos.
These were the questions I got from an industry analyst the other day. In fact, these are the questions being posed constantly in the press covering the business of luxury. Full of myself, I thought that maybe more than one person … Continue reading
This gallery contains 20 photos.
I visited Lego in Billund the other day. I should say “I made a trip to Legoland, the ‘real’ land of Lego.” For this small town in rural Denmark not only hosts one of the namesake amusement parks (and a Lego-hotel, … Continue reading
Tagged beyond compare, Billund, brand manifestation, brand meaning, craftsmanship, cult following, Danmark, Freitag, Frence, heritage, Hermes, Lego, linkedin, Louis Vuitton, luxury, making as manifestation, Manufacturing, provenance, Switzerland, Taiwan, Yuan Soap
This gallery contains 19 photos.
The candle brand Cire Trudon (Trudon Wax) provides a wonderful illustration of how an extensive history is transformed into a rich heritage and the creation of myth and meaning that the acquirer of these exquisite luxury candles can take home and dissipate – quite literally. … Continue reading