Tag Archives: point of purchase

How Premium Brands Grow Without Losing Their Glow – Part I

This gallery contains 20 photos.

Marketing “guru” Martin Lindstrom is concerned about the effects that ‘reaching-down’ and the ‘fashionization’ of Luxury labels has on their long-term ability to maintain desirability and premium price points. He writes in his piece “The Luxury Catch 22”  “With a … Continue reading

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