Tag Archives: Marketing Review St.Gallen

Myth-Making – The Holy Grail of Today’s Ueber-Brands

This gallery contains 1 photo.

Storytelling has become the hot topic as the mainstream of marketers discovered that stories can make us relate to- and remember a brand more fondly than a cold sales pitch. But marketers who seek to elevate their brands beyond the material … Continue reading

Gallery | Tagged , , , , , , , , | 1 Comment