Tag Archives: Mandarin Oriental

Un-Sell to Seduce… and be thanked with a premium

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Have a brand and want to charge a premium? – Then you better stop selling and start to woo your target audiences.  Because selling is the opposite of seducing. – It’s not sexy. And that creates a natural conundrum for brands … Continue reading

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How Ueber-Brands turn Celebrity Endorsements on their Head

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Celebrities are extremely popular as endorsers.  Take David Beckham, the ex-soccer star, for instance, who has managed to be ‘the face’ of Adidas, Belstaff, Breitling, Burger King, Disneyland, Emporio Armani, Gillette, GO (fish fingers), Motorola, Milk (got it?), Pepsi, Police, Sainsbury’s, … Continue reading

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