This gallery contains 19 photos.
We say in our premium branding model that “the first rule is to make your own” as one strives to develop brand myth and meaning. – It’s ‘Mission Incomparable’. Many premium brands are about identity construction. They help customers to … Continue reading
Tagged Apple, attention to detail, Badoit, Benefit, brand language, brand manifestation, brand meaning, brand myth, differentiation, Harley Davidson, J.Crew, Jean-Paul Hevin, La Prairie, Le Labo, Maison du Chocolat, Nespresso, Starbuck's, ueberbrands
This gallery contains 10 photos.
I received this e-mail from ‘The Laundress’ this morning. It might surprise you to think of a candle collection by a ‘laundry brand’.’ But then you might also not be familiar with The Laundress. For scented candles are just the latest addition to what … Continue reading
Tagged brand extension, detergent, expansion, growth, J.Crew, laundry products, Le Labo, linkedin, megabranding, prestige household care, The Laundress