Tag Archives: Joseph Campbell

Myth-Making – The Holy Grail of Today’s Ueber-Brands

This gallery contains 1 photo.

Storytelling has become the hot topic as the mainstream of marketers discovered that stories can make us relate to- and remember a brand more fondly than a cold sales pitch. But marketers who seek to elevate their brands beyond the material … Continue reading

Gallery | Tagged , , , , , , , , | 1 Comment

Creating a Myth

This gallery contains 7 photos.

During religious or national holidays, we are reminded of the global power of legends, or one legend in particular. Without stepping on any religious toes I think it’s save to say that we need stories to believe – and make … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments