Tag Archives: J.Crew

Don’t ‘Talk It Up’ But ‘Talk Your Own’ To Create an ‘Ueber-Brand’

This gallery contains 19 photos.

We say in our premium branding model that “the first rule is to make your own” as one strives to develop brand myth and meaning. – It’s ‘Mission Incomparable’.   Many premium brands are about identity construction.  They help customers to … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Candles by The Laundress – A Natural Expansion

This gallery contains 10 photos.

I received this e-mail from ‘The Laundress’ this morning.  It might surprise you to think of a candle collection by a ‘laundry brand’.’  But then you might also not be familiar with The Laundress.  For scented candles are just the latest addition to what … Continue reading

Gallery | Tagged , , , , , , , , , , | Leave a comment