Tag Archives: iconic

Nespresso – the ‘Crema’ de la Crème

This gallery contains 4 photos.

Rogue researchers at Nestlé had tinkered around with the coffee capsule and brewing technology that was to become Nespresso since the 1970s. At that time, Nestlé dominated the soluble category, but that category was stagnating. It took Nestlé over a … Continue reading

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Pride, Provocation, Perfection – Bravo ‘Magnum’

This gallery contains 5 photos.

There is an old saying in beauty and fashion: ‘With every millimeter the mouth opens, the price point goes down a notch’. Low priced mass brands can be all smile and approachable in their ads, they even have to be, … Continue reading

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