Tag Archives: growth

Building a Brand on Bricks and Beliefs – Brunello Cucinelli – Podcast Episode 02

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We are discussing Brunello Cucinelli, the ‘Cashmere King’ and his eponymous brand with David LaRocca author, film maker and scholar of philosophy. David, like us, has been fascinated by Brunello, who says he is guided by the great historic thinkers … Continue reading

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The Draw of Bespoke and Subtle Sophistication – Benoit Ams, Smith & Norbu

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In this inaugural episode we talk to Benoit Ams, founder, owner, designer …. Renaissance Man extraordinaire at Smith & Norbu, a brand that offers tailor-made, subtly branded eye-wear for sophisticated clients. The Smith & Norbu optical frames are made from yak horn, which Benoit … Continue reading

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How Premium Brands Grow Without Losing Their Glow – Part II

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In Part I we looked at how premium brands use own flagship stores and retail partners that project exclusivity to keep their glow while extending their distribution.  Horizontal geographic expansion around the globe – rather than penetrating a single market … Continue reading

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How Premium Brands Grow Without Losing Their Glow – Part I

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Marketing “guru” Martin Lindstrom is concerned about the effects that ‘reaching-down’ and the ‘fashionization’ of Luxury labels has on their long-term ability to maintain desirability and premium price points. He writes in his piece “The Luxury Catch 22”  “With a … Continue reading

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Candles by The Laundress – A Natural Expansion

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I received this e-mail from ‘The Laundress’ this morning.  It might surprise you to think of a candle collection by a ‘laundry brand’.’  But then you might also not be familiar with The Laundress.  For scented candles are just the latest addition to what … Continue reading

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