This gallery contains 40 photos.
Freitag is a Swiss bag, accessory and – most recently – fashion brand. Its legend begins in 1993, when young brothers and design students Markus and Daniel Freitag looked out of their apartment window in the Zurich suburbs and into a … Continue reading
This gallery contains 1 photo.
Why do some pay a relative fortune for a MINI car, Renova toilet paper or a skin cream and detergent from Aesop when those seem to have none of the ‘functional superiority’ conventional marketers would seek to demonstrate? Why were … Continue reading
This gallery contains 3 photos.
After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations – including with many of you – Wolf Schaefer and JP Kuehlwein are happy and proud to launch our book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ through … Continue reading
Tagged Amazon, brand myth, Cirque Du Soleil, Freitag, Harley Davidson, Hoshino Resorts, Innocent, Kogan Page, Lakrids, Mini Cooper, Nespresso, Red Bull, Rethinking Prestige Branding, Tesla, The Laundress, Ueber-Book, Ueber-Brands, un-selling, Yuan Soap
This gallery contains 9 photos.
Bespoke is the new luxury – Again. Many consider Chanel the height of luxury. So it is telling to hear Chanel marketers talk about ‘bespoke’ as the ultimate form of luxury today. They are not the only ones to recognize … Continue reading
Tagged 123Time, 3x1 Jeans, Andre Ross, Armani, Bespoke, beyond compare, brand language, brand manifestation, craftsmanship, customization, DeGrisogono, exclusivity, Freitag, heritage, Hermes, LeLabo, linkedin, Louis Vuitton, luxury, Mini Cooper, Nespresso, Ralph Lauren, Starbuck's
This gallery contains 20 photos.
I visited Lego in Billund the other day. I should say “I made a trip to Legoland, the ‘real’ land of Lego.” For this small town in rural Denmark not only hosts one of the namesake amusement parks (and a Lego-hotel, … Continue reading
Tagged beyond compare, Billund, brand manifestation, brand meaning, craftsmanship, cult following, Danmark, Freitag, Frence, heritage, Hermes, Lego, linkedin, Louis Vuitton, luxury, making as manifestation, Manufacturing, provenance, Switzerland, Taiwan, Yuan Soap