Tag Archives: cultural branding

Tiffany & Co. – How Reach Out… Without Falling?

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Venerable Tiffany & Co is facing a dilemma and declining sales – and that for a few years now.   On the one hand it believes that it has lost its cool among the young and with it cultural relevance, desirability … Continue reading

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Cultural Branding – Cadillac Looks To Get Back On The Map

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Cadillac separated its commercial team from the General Motors headquarters in Detroit, formed a stand-alone unit and moved it to New York City in late 2015. This move was not driven by organizational and business considerations, alone.  In fact, a … Continue reading

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Fashion Forward

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In the world of marketing, fashion has traditionally not been taken very seriously. It’s been viewed as un-strategic, driven more by short-term fads and personal quirks and hunches than solid planning and strategic thinking. Concerned more with ever-changing appearances than … Continue reading

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