Tag Archives: CSR

Truth in Beauty: The Body Shop 4.0?

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It went through all trade magazines and most others in February that The Body Shop, the sometimes more infamous than famous poster girl of eco-beauty, is launching a new and quite ambitious CSR program titled ‘Enrich not Exploit’. Right in … Continue reading

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CSR 2.0: The Rise of a New Functionalism in Brand Building

This gallery contains 6 photos.

I’m always the first to argue the importance of emotion, execution and style when it comes to Super Premium brands (see my post “Fashion Forward“). But it’s the fusion and careful balance of both, appearance and essence, that does the … Continue reading

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