Tag Archives: Cirque Du Soleil

Myth-Making – The Holy Grail of Today’s Ueber-Brands

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Storytelling has become the hot topic as the mainstream of marketers discovered that stories can make us relate to- and remember a brand more fondly than a cold sales pitch. But marketers who seek to elevate their brands beyond the material … Continue reading

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2016 Update: Abercrombie gets dressed! Up?

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In an effort to revise their drastically declining sales Abercrombie & Fitch announced in early 2015 that it was dressing up. Literally. No more half naked hunks. No more piercings or tattoos. Employees will no longer be chosen by body … Continue reading

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Rethinking Prestige Branding – Secrets of the ‘Ueber-Brands’

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After some 4 years, 75+ interviews, 150 cases studied and uncounted conversations – including with many of you – Wolf Schaefer and JP Kuehlwein are happy and proud to launch our book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ through … Continue reading

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