This gallery contains 7 photos.
One of the founders commented ‘You don’t know shxx from Shinola!‘ during a meeting – This is how an American saying lead to the rebirth of the formerly popular shoe polish it is referring to … at least according to Bridget Russo, CMO Shinola who shared … Continue reading
Tagged authenticity, bankruptcy, brand manifestation, brand resuscitation, Bridget Russo, city rehabilitation, CMO interview, cultural strategy, Detroit, making as manifestation, Shinola
This gallery contains 4 photos.
For this episode of the Ueberbrands Podcast we went all the way to the end of the L-train line on the New York subway system; to Canarsie in southeast Brooklyn to visit one of the last seltzer filling factories in the US. … Continue reading
This gallery contains 5 photos.
In an effort to revise their drastically declining sales Abercrombie & Fitch announced in early 2015 that it was dressing up. Literally. No more half naked hunks. No more piercings or tattoos. Employees will no longer be chosen by body … Continue reading
This gallery contains 3 photos.
These were the questions I got from an industry analyst the other day. In fact, these are the questions being posed constantly in the press covering the business of luxury. Full of myself, I thought that maybe more than one person … Continue reading
This gallery contains 19 photos.
The candle brand Cire Trudon (Trudon Wax) provides a wonderful illustration of how an extensive history is transformed into a rich heritage and the creation of myth and meaning that the acquirer of these exquisite luxury candles can take home and dissipate – quite literally. … Continue reading