Tag Archives: brand extension

How Premium Brands Grow Without Losing Their Glow – Part II

This gallery contains 9 photos.

In Part I we looked at how premium brands use own flagship stores and retail partners that project exclusivity to keep their glow while extending their distribution.  Horizontal geographic expansion around the globe – rather than penetrating a single market … Continue reading

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Candles by The Laundress – A Natural Expansion

This gallery contains 10 photos.

I received this e-mail from ‘The Laundress’ this morning.  It might surprise you to think of a candle collection by a ‘laundry brand’.’  But then you might also not be familiar with The Laundress.  For scented candles are just the latest addition to what … Continue reading

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