Tag Archives: Betones

Un-Sell to Seduce… and be thanked with a premium

This gallery contains 4 photos.

Have a brand and want to charge a premium? – Then you better stop selling and start to woo your target audiences.  Because selling is the opposite of seducing. – It’s not sexy. And that creates a natural conundrum for brands … Continue reading

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BETONES – ‘Un-selling’ Underwear

This gallery contains 13 photos.

I recently made a pilgrimage to Daikanyama, a part of Tokyo that the New York Times fittingly describes as “Tokyo’s Church of Chic.” It was a bright, balmy day.  Just right for sitting back in a street-side café and observing … Continue reading

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