Tag Archives: authenticity

Growing with Gravitas – Shang Xia, Hermès’ Chinese Offspring

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Chinese artisan brand Shang Xia is a good example of a brand mastering two key ingredients to build a modern prestige brand: A strong sense of mission and the patience to grow with gravitas. The brand also showcases parent company Hermès’ genius … Continue reading

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Profit and/or Purpose? – Interview with Venture Capitalist and Social Activist David Batstone

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David Batstone is not one to be easily typecast.  As you learn more about David you might get a bit perplexed not only by the uncounted, very public projects in which he plays a leading role or the multitude of positions he holds but … Continue reading

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Patagonia – The Activist Company – Interview with Vincent Stanley, Director of Philosophy

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Patagonia is the quintessential Ueber-Brand. This brand is fascinating and we have written extensively about what we think drives and sustains its success in our latest book as well as on this blog.  But it is quite another thing to hear it … Continue reading

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A Freitag Visit – Manufacturing as Manifestation of Mission

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Freitag is a Swiss bag, accessory and – most recently – fashion brand. Its legend begins in 1993, when young brothers and design students Markus and Daniel Freitag looked out of their apartment window in the Zurich suburbs and into a … Continue reading

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Lakrids – A Liquorice Brand To Long For – Interview with Peter Husted Sylvest, Director of Sales

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If you are familiar with the ‘Hero’s Journey’ as described by Joseph Campbell, then the trials and tribulations Johan Buelow went through to concoct and share the perfect batch of liquorice – and create a thriving company on the way – will sound mighty familiar.  It … Continue reading

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Patagonia – A Meaningful Exploration of Nature

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Most of us associate Patagonia with the rugged, southernmost tip of America and/or with a brand of colorful, high-tech, high quality (and  somewhat high priced) outdoor clothes one would wear to explore that place.  And most of us have at least a feeling … Continue reading

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Seedlip: Beyond Making Teetotaling Totally Trendy – Interview with Ben Branson, Founder

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What do if you like cocktail parties or ‘having a drink with the mates’ but not the alcohol that usually goes with them? Ben Branson often felt silly, sometimes socially stigmatized with his glass of (sugary) water, juice or ‘mocktail’ in hand – who … Continue reading

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Shinola: From Shining Shoes to Lifestyle Star – Interview with Bridget Russo, CMO

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One of the founders commented ‘You don’t know shxx from Shinola!‘ during a meeting – This is how an American saying lead to the rebirth of the formerly popular shoe polish it is referring to … at least according to Bridget Russo, CMO Shinola who shared … Continue reading

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The Artisanal – Between Fads and Truth

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In our book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ (Schaefer / Kuehlwein, 2015) we discuss the omnipresent trend towards ‘Artisanalization’, reviewing quite a number of examples like Smith & Norbu, maker of bespoke optical frames, Yuan, hand-crafter of soaps, Lakrids, inventor of … Continue reading

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Chipotle – The Genius and Power of Naïveté – Interview with William Espey, Brand Voice Lead Chipotle Mexican Grill – Podcast Episode 05

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In this episode we talk to William Espey, Brand Voice Lead at Chipotle Mexican Grill, the booming ‘casual food’ restaurant chain sought out by most for offering hearty burritos at a relatively low price*, admired by many for being an advocate for … Continue reading

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Moleskine – A Myth Bridging our Analog and Digital Worlds – Interview with Maria Sebregondi, Co-Creator of Moleskine – Podcast Episode 04

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In this episode we talk to Maria Sebregondi, co-creator and VP of Brand Equity & Communication at Moleskine, the storied, little black notebook brand.  Since its creation in 1997, Moleskine has become a favorite tool among urban knowledge workers and everyone who still feels … Continue reading

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Storied Seltzer Service – Interview with Brooklyn Seltzer Boy Alex Gomberg – Podcast Episode 03

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For this episode of the Ueberbrands Podcast we went all the way to the end of the L-train line on the New York subway system; to Canarsie in southeast Brooklyn to visit one of the last seltzer filling factories in the US. … Continue reading

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Building a Brand on Bricks and Beliefs – Brunello Cucinelli – Podcast Episode 02

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We are discussing Brunello Cucinelli, the ‘Cashmere King’ and his eponymous brand with David LaRocca author, film maker and scholar of philosophy. David, like us, has been fascinated by Brunello, who says he is guided by the great historic thinkers … Continue reading

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The Draw of Bespoke and Subtle Sophistication – Benoit Ams, Smith & Norbu

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In this inaugural episode we talk to Benoit Ams, founder, owner, designer …. Renaissance Man extraordinaire at Smith & Norbu, a brand that offers tailor-made, subtly branded eye-wear for sophisticated clients. The Smith & Norbu optical frames are made from yak horn, which Benoit … Continue reading

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2016 Update: Abercrombie gets dressed! Up?

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In an effort to revise their drastically declining sales Abercrombie & Fitch announced in early 2015 that it was dressing up. Literally. No more half naked hunks. No more piercings or tattoos. Employees will no longer be chosen by body … Continue reading

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Art without Tears

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Last week I wrote about the balance between style and substance and how easily the former can undermine or overpower the latter. A fascinating and limitless topic, which easily sustains another week. So, here we go again, a bit deeper, … Continue reading

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