Tag Archives: art

Renova: Toilet Paper to live, love and style with, also. – Podcast with Paulo Pereira Da Silva, CEO – #07

This gallery contains 5 photos.

“If toilet paper can make you happy… Why not? Life is hard enough! …” – In this podcast episode we muse with Paulo Pereira Da Silva, CEO of the Renova about how he has transformed this long-standing Portuguese tissue maker … Continue reading

Gallery | Tagged , , , , , , , | 1 Comment

Un-Sell to Seduce… and be thanked with a premium

This gallery contains 4 photos.

Have a brand and want to charge a premium? – Then you better stop selling and start to woo your target audiences.  Because selling is the opposite of seducing. – It’s not sexy. And that creates a natural conundrum for brands … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Art without Tears

This gallery contains 1 photo.

Last week I wrote about the balance between style and substance and how easily the former can undermine or overpower the latter. A fascinating and limitless topic, which easily sustains another week. So, here we go again, a bit deeper, … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , , , , , , | 5 Comments

Aesop – Fabled Brand, Fabulous Marketing

This gallery contains 28 photos.

 – the Australian boutique Beauty Care brand founded in 1987 – intuitively masters the art of “class branding”.  It is a perfect case to illustrate key principles that – when lived by – can lift  a brand above the masses.  Of course their … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , , , | 6 Comments