Tag Archives: Abercrombie & Fitch

Juicing Up Business: Joe & The Juice’s Sexy Brotherhood

This gallery contains 5 photos.

“Yeah, but how ‘live a dream’ when the product is ‘generic’?  I am not in Luxury, Lifestyle or Fashion!” That’s how some clients respond when we talk about giving their brand meaning beyond the material.  –  Well, how about a ‘juice bar’ that feels like it stole Abercrombie … Continue reading

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Brand Ueber-Targets and How We Want To Be Like Them

This gallery contains 5 photos.

When it comes to defining our lifestyle or declaring our values, we need other people for orientation, as benchmarks or to listen to us and care – or it will not be a satisfying exercise.  We usually have some ideal state or person(s) we aspire … Continue reading

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