Category Archives: D – Uncategorized

From Style Icons to Culture Hubs – Why Prestige Brands are Rethinking Their Leadership Structure

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When Burberry announced Marco Gobetti as new CEO a couple of weeks ago with Christopher Bailey re-focusing his role on being creative head (and becoming president), it was another one of those moments the company has become famous for – … Continue reading

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Ueber-Branding is about IdeaLs, not just ideas

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JP gave a presentation on Ueber-Branding entitled “Mission, Myth and Truth – How to make your brand priceless” at Mumbrells360 in Sydney last week.  In a follow-up interview he was asked about the role of Purpose, Ideals and Authenticity (we call … Continue reading

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Wolf on ‘CEO in 10’ Talkradio talking Modern Prestige Branding and Mentoring

http://www.blogtalkradio.com/lifelessonsnetwork/2016/04/21/ceo-in-10-with-wolfgang-schaefer-from-rethinking-prestige-branding A quick intro to some of the thinking in ‘Rethinking Prestige Branding – Secrets of the Ueber Brands’ for all those who rather listen than read.

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A Q&A on what makes Ueber-Brands Ueber-Successful… or not

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“It is better to fail in originality than to succeed in imitation” – it makes sense for Cadillac to use the Herman Melville quote.  Not only use it in its advertising but, more importantly as a motto in its efforts to (re)make Cadillac … Continue reading

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Le Cronut – Making a bastard doughnut an object of desire.

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If you live in New York City – or anywhere else hip – you will likely have heard about the ‘Cronut’ by now.  Maybe you have even lined-up to try to get one – or a maximum two.  Cronuts have … Continue reading

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Where is the Chinese premium market heading? Will we see the emergence of Chinese Prestige brands?

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These were the questions I got from an industry analyst the other day.  In fact, these are the questions being posed constantly in the press covering the business of luxury. Full of myself, I thought that maybe more than one person … Continue reading

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