Taking Brands and People Üeber – JP interviewed by getAbstract co-founder Patrick Brigger

Can Ueber-Branding be applied to any industry and brand? How about people as Ueber-Brands?  How do Ueber-Brands elevate themselves above the rest? How do they attract people? – Not only as buyers but as employees? … These are just some of the questions Patrick Brigger asked me in a recent interview for his blog getAbstract ‘life‘ … that tag meaning that I got to answer some personal questions, as well, which I will mostly spare you from listening to in this shortened edit (link to full interview below).

GetAbstract was founded in 1999 by Patrick and two friends.  It is all about evaluating ideas and concepts and ‘compressing knowledge’ so you can assimilate it faster.  They started with business books – and have the largest collection of rated summaries by now (some 15k and counting) – but have expanded into business information-, organizational effectiveness-, self-help- and other areas since.

Of course, our book ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ can not be missing from their library – in fact, we are quite proud that it out-ranks some of the Aaker, Godin, Kotler or Kapferer ‘bibles’ in their assessment.  Wolf and I were interviewed last year for their newsletter and now they came back after me for this podcast episode on Ueber-Brands, their world, our world, … my world. – Enjoy

Listen (CLICK PLAY BUTTON) and then read on below

FURTHER THOUGHTS AND READING:

For even deeper insights into what drives the success of Ueber-Brands read our book “Rethinking Prestige Branding – Secrets of the Ueberbrands” and some of the many case-studies on this blog or listen to our podcast.

If you want us to help you elevate your own brand, then write to us at info@ueberbrands.com.

Here are the links to the getAbstract website, the original podcast interview on getAbstract life (2018) and the interview Wolf and I gave for their newsletter (2017).

You can subscribe to our podcasts on iTunes, Android, Stitcher, TuneIn, etc. or on our blog to receive new post notifications. 

UeberBrands methodology Mission Myth Truth v1

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About JP Kuehlwein

JP Kuehlwein is Co-Founder and Partner at ‘Ueber-Brands’ a New York consulting firm that helps elevate brands in the minds of people and above competition to warrant premium pricing and profits. He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and worked at multinational Procter & Gamble as Brand Director and Director of Strategy. JP is a recognized global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. His experience spans from developing a global communication strategy for the world’s leading detergent to introducing a new-to-the-world food wrap, disposable diapers as a category in India and a premium skin care brand in China to turning around a luxury lifestyle brand in the US. JP’s latest book is the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which he co-authored with Wolfgang Schaefer.
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