Our article in SMU’s Asian Management Insights November 2016 issue summarizes three dimensions we found most successful modern premium brands share. We also outline some key questions you should ask on the way to making your own brand (more) priceless.
The article is based on our continued research of these brands. We call them ‘Ueber-Brands’ and reveal their ‘secrets’ in our latest book “Rethinking Prestige Branding,” across the case studies in this blog and our podcast.
Contact us if you want our help in taking your brand ‘Ueber’ – above and beyond.