Ueber-Branding: How To Make Your Brand Priceless

Our article in SMU’s Asian Management Insights November 2016 issue summarizes three dimensions we found most successful modern premium brands share.  We also outline some key questions you should ask on the way to making your own brand (more) priceless.

The article is based on our continued research of these brands. We call them ‘Ueber-Brands’ and reveal their ‘secrets’ in our latest book “Rethinking Prestige Branding,” across the case studies in this blog and our podcast.

Contact us if you want our help in taking your brand ‘Ueber’ – above and beyond.

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About JP Kuehlwein

JP Kuehlwein is Co-Founder and Partner at ‘Ueber-Brands’ a New York consulting firm that helps elevate brands in the minds of people and above competition to warrant premium pricing and profits. He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and worked at multinational Procter & Gamble as Brand Director and Director of Strategy. JP is a recognized global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. His experience spans from developing a global communication strategy for the world’s leading detergent to introducing a new-to-the-world food wrap, disposable diapers as a category in India and a premium skin care brand in China to turning around a luxury lifestyle brand in the US. JP’s latest book is the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which he co-authored with Wolfgang Schaefer.
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