Ueber-Branding is about IdeaLs, not just ideas

JP gave a presentation on Ueber-Branding entitled “Mission, Myth and Truth – How to make your brand priceless” at Mumbrells360 in Sydney last week.  In a follow-up interview he was asked about the role of Purpose, Ideals and Authenticity (we call it Mission and Truth) and whether they can be found in mass market brands and help elevate them as well.  Oh, Yes Pecan!

 

 

BenJerry_ConceptTub_YesPecan

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About JP Kuehlwein

JP Kuehlwein is Co-Founder and Partner at ‘Ueber-Brands’ a New York consulting firm that helps elevate brands in the minds of people and above competition to warrant premium pricing and profits. He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and worked at multinational Procter & Gamble as Brand Director and Director of Strategy. JP is a recognized global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. His experience spans from developing a global communication strategy for the world’s leading detergent to introducing a new-to-the-world food wrap, disposable diapers as a category in India and a premium skin care brand in China to turning around a luxury lifestyle brand in the US. JP’s latest book is the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which he co-authored with Wolfgang Schaefer.
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