A Beauty Insider’s Look at Ueber-Branding

We had the honor to be invited to talk about ‘Ueber-Branding’ by the Fashion Institute of Technology and the Luxury Marketing Council in New York and also bring along a panel of friends from Moleskine, The Laundress, CO Bigelow and Dunnhumby.  Of course, we used a ton of examples to illustrate – including the TOMS one above of ‘one-for-one’ shoe giving story.

Here is a link to the ‘Lessons’ extracted by a reporter from CEW (Cosmetic Executive Women): CEW Coverage of FIT event oct 2015

A link to the book referenced: “Rethinking Prestige Branding

And a link to the CEW Insider Website (most articles are for members, only)

PS – The picture they used of me is not the most flattering.  I wonder what I have done to deserve this ;-)

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About JP Kuehlwein

JP is a proven business leader, recognized strategy expert and global brand builder. He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world. Before co-founding Ueber-Brands Consulting, JP served as Managing Director of Global Strategy & Innovation, Premium Consumer at Procter & Gamble and was Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of P&G. He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker. JP has co-authored the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” with Wolf Schaefer, which is quickly becoming a marketers reference book. JP is regularly involved in public speaking and teaching across industries and markets in English, French or German language. JP and Wolf’s blog and podcast ‘Ueber-Brands’ and related events are sought-after by brand builders and marketing leaders around the world. He has been named ‘Inspirational Marketer of the Year’ by the Association of National Advertisers/The Internationalist among other awards. Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the prestigious Fashion Institute of Technology (NY), an advisory board member of the CMO Council (San Jose), L2 Inc. (NY) and L2 Inc. (NY).
Gallery | This entry was posted in 1 - Mission Incomparable - The first rule is to make your own, 3 - From Myth to Meaning - The best way up is to go deep, 5 - Living the Dream - The bubble shall never burst and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

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