A Beauty Insider’s Look at Ueber-Branding

We had the honor to be invited to talk about ‘Ueber-Branding’ by the Fashion Institute of Technology and the Luxury Marketing Council in New York and also bring along a panel of friends from Moleskine, The Laundress, CO Bigelow and Dunnhumby.  Of course, we used a ton of examples to illustrate – including the TOMS one above of ‘one-for-one’ shoe giving story.

Here is a link to the ‘Lessons’ extracted by a reporter from CEW (Cosmetic Executive Women): CEW Coverage of FIT event oct 2015

A link to the book referenced: “Rethinking Prestige Branding

And a link to the CEW Insider Website (most articles are for members, only)

PS – The picture they used of me is not the most flattering.  I wonder what I have done to deserve this ;-)

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About JP Kuehlwein

JP Kuehlwein is Co-Founder and Partner at ‘Ueber-Brands’ a New York consulting firm that helps elevate brands in the minds of people and above competition to warrant premium pricing and profits. He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and worked at multinational Procter & Gamble as Brand Director and Director of Strategy. JP is a recognized global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. His experience spans from developing a global communication strategy for the world’s leading detergent to introducing a new-to-the-world food wrap, disposable diapers as a category in India and a premium skin care brand in China to turning around a luxury lifestyle brand in the US. JP’s latest book is the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which he co-authored with Wolfgang Schaefer.
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