Le Pain Quotidien – Attention to Detail in Manifesting the Brand

Seth Godin shared an observation in his Blog “All Marketers Are Liars” the other day.  Visiting a Le Pain Quotidien bakery, he noted that panels on the doors said “Pull” in multiple languages.  He smartly concludes that he wasn’t witnessing a measure to prevent tourists struggling to open doors but rather one of the many design details that bring LPQ’s communal, natural and rustic-romantic-retro values and style to life through the store.

Here is an interview with Alain Coumont by Suzanne Broughton in which he the founder talks about these values and how they translate to the stores in the US.  Or read LPQs official philosophy declaration on their site.

Said door panel (S Godin)

Le Pain Quotidien

A LPQ store (credit: christianocious)

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About JP Kuehlwein

JP is a proven business leader, recognized strategy expert and global brand builder. He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world. Before co-founding Ueber-Brands Consulting, JP served as Managing Director of Global Strategy & Innovation, Premium Consumer at Procter & Gamble and was Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of P&G. He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker. JP has co-authored the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” with Wolf Schaefer, which is quickly becoming a marketers reference book. JP is regularly involved in public speaking and teaching across industries and markets in English, French or German language. JP and Wolf’s blog and podcast ‘Ueber-Brands’ and related events are sought-after by brand builders and marketing leaders around the world. He has been named ‘Inspirational Marketer of the Year’ by the Association of National Advertisers/The Internationalist among other awards. Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the prestigious Fashion Institute of Technology (NY), an advisory board member of the CMO Council (San Jose), L2 Inc. (NY) and L2 Inc. (NY).
Gallery | This entry was posted in 1 - Mission Incomparable - The first rule is to make your own, 4 - Behold! - The product as manifestation and tagged , , , , . Bookmark the permalink.

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