Le Pain Quotidien – Attention to Detail in Manifesting the Brand

Seth Godin shared an observation in his Blog “All Marketers Are Liars” the other day.  Visiting a Le Pain Quotidien bakery, he noted that panels on the doors said “Pull” in multiple languages.  He smartly concludes that he wasn’t witnessing a measure to prevent tourists struggling to open doors but rather one of the many design details that bring LPQ’s communal, natural and rustic-romantic-retro values and style to life through the store.

Here is an interview with Alain Coumont by Suzanne Broughton in which he the founder talks about these values and how they translate to the stores in the US.  Or read LPQs official philosophy declaration on their site.

Said door panel (S Godin)

Le Pain Quotidien

A LPQ store (credit: christianocious)

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About JP Kuehlwein

JP Kuehlwein is Co-Founder and Partner at ‘Ueber-Brands’ a New York consulting firm that helps elevate brands in the minds of people and above competition to warrant premium pricing and profits. He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and hair care brand and worked at multinational Procter & Gamble as Brand Director and Director of Strategy. JP is a recognized global business leader and brand builder with a 25+ year track record of translating consumer and brand insights into transformational propositions that win in market. His experience spans from developing a global communication strategy for the world’s leading detergent to introducing a new-to-the-world food wrap, disposable diapers as a category in India and a premium skin care brand in China to turning around a luxury lifestyle brand in the US. JP’s latest book is the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which he co-authored with Wolfgang Schaefer.
Gallery | This entry was posted in 1 - Mission Incomparable - The first rule is to make your own, 4 - Behold! - The product as manifestation and tagged , , , , . Bookmark the permalink.

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