We take brands ‘ueber’ – elevate them to be peerless, priceless, profitable
HOW
We guide and enable – distill what’s essential and define executions that take a brand ‘ueber’
WHO
 JP Kuehlwein[ˈjp kʊlwine] Co-Founder and Principal. Previously Executive VP Frédéric Fekkai, Brand Director and Director of Strategy at Procter & Gamble. JP has a track record of turning consumer- and business insights into propositions that win big in-market, across categories and countries. |
 Wolf Schaefer[ˈwulf ʃeɪfɜr] Co-Inventor of Ueber-Branding and Chief Strategic Officer at Select World, one of the leading premium brand-building networks. Wolf is the strategy builder for companies as diverse as Coty, LVMH, Nestle or P&G with a particular focus on prestige brands. |
… and their Ueber-Network of partner experts and -agencies.
WHY
We’ve walked in your shoes and know results are what counts. We help create impact-full, feasible, sustainable strategies and plans:
Ueber-Strategies and Plans!
“I certainly endorse you as experts and inspiring and insightful leaders in this space!”
Alexandra Keith – CEO Procter & Gamble Beauty Care
FROM THE UEBER-BLOG-CAST:
- What Is Luxury? (How) Does it Evolve? How Create Modern Prestige? - What Is Luxury? (How) Does it Evolve? -- There might be as many definitions of Luxury and Brand as there are people on this planet. They are something very personal but also (mostly?) social. This article reflects on how our notion of prestige and luxury evolve (and die) It also offers a framework for how modern prestige brands can be created. Continue reading
- CLIMATE ACTIVIST AND FAST FASHIONISTA – HOW CAN THAT BE ? - How can Gen-Zers be Climate Activists and Fast Fashion followers - all at the same time? It starts make sense when you look at it from the perspective of of how Gen-Z - and really everyone else , too - construct their idea of self, form their tribes and when considering how social media or super fast supply chains act as enablers... Continue reading
- To Elevate A Brand – Dream – Do – Dare - This article for The European Business Review explains why Brand Elevation should be of strategic importance to most brand builders. It also summarizes the three phases that we have learned to be critical in getting a brand closer to that desirable “Ueber-Brand” status. Continue reading
THE BOOK ON SECRETS OF THE UEBER-BRANDS:
THE HOW-TO GUIDE ON UEBER BRANDING:
Ueber-Brands™ 